WHAT ARE MEAT STANDARDS ?

MSA is an independent meat grading system designed to help you select quality beef and lamb.

The MSA system was developed by 100,000 consumers who tasted and rated 700,000 beef and lamb samples so we could identify the key factors from the farm to plate that deliver tender, tasty cuts every time.

Watch how MSA helps you put delicious beef and lamb meals on the table in the attached video.